Asia

Unveiling the Success: The ByteDance Brand Story

Published

1 year ago

July 1, 2024

ByteDance has emerged as a formidable force, revolutionizing the way we consume and engage with content. This technology powerhouse, headquartered in Beijing, China, has captured the hearts and minds of millions worldwide with its innovative platforms and products. From its humble beginnings to its meteoric rise, ByteDance’s story is one of unwavering vision, relentless innovation, and a deep understanding of the evolving digital landscape.

ByteDance’s journey is a testament to the power of disruptive thinking and the ability to anticipate and cater to the changing needs of consumers. Through its cutting-edge technologies and user-centric approach, the company has redefined the boundaries of social media, entertainment, and content creation, leaving an indelible mark on the global digital ecosystem.

As we delve into the captivating tale of ByteDance, we uncover the driving forces behind its success, the challenges it has overcome, and the impact it has had on the entertainment industry and beyond. Prepare to be inspired by a brand that has defied conventions and paved the way for a new era of digital experiences.

ByteDance

The founding of ByteDance

ByteDance’s journey began in 2012 when Zhang Yiming, a software engineer, and his co-founder Liang Rubo, recognized the immense potential of artificial intelligence and machine learning in shaping the future of content consumption. With a vision to revolutionize the way people discover and engage with information, they established ByteDance in Beijing, China.

Zhang Yiming

The early days were marked by unwavering determination and a relentless pursuit of innovation. Zhang Yiming and his team dedicated themselves to developing cutting-edge algorithms and technologies that could analyze user preferences and deliver personalized content experiences.

From the outset, ByteDance’s approach was rooted in data-driven insights and a deep understanding of user behavior. By leveraging machine learning and artificial intelligence, the company aimed to curate content tailored to individual interests, revolutionizing the way people consumed and interacted with information.

Growth and expansion of ByteDance

ByteDance’s growth trajectory has been nothing short of remarkable. From its humble beginnings, the company quickly gained traction and expanded its reach across multiple platforms and products. The company’s innovative approach to content curation and personalization struck a chord with users worldwide, fueling its rapid expansion.

In the early years, ByteDance focused on developing news aggregation apps like Toutiao (known as ByteDance News outside China) and Jinri Toutiao (Today’s Headlines). These platforms leveraged advanced algorithms to deliver personalized news and content recommendations based on users’ interests and reading habits.

As ByteDance’s popularity soared, the company diversified its offerings, venturing into various domains, including short-form video content, live streaming, and e-commerce. This strategic expansion allowed ByteDance to capture a broader audience and solidify its position as a leading player in the digital entertainment landscape.

ByteDance

ByteDance’s popular platforms and products

ByteDance’s success can be attributed to its portfolio of popular platforms and products that have captivated audiences worldwide. Among its most notable offerings are:

TikTok (Douyin in China): ByteDance’s flagship product, TikTok, has taken the world by storm. This short-form video-sharing platform has become a cultural phenomenon, empowering users to create and share engaging content while fostering a vibrant community of creators and viewers.
Toutiao (ByteDance News): Toutiao, ByteDance’s news aggregation app, has revolutionized the way users consume news and information. Leveraging advanced algorithms, it delivers personalized content recommendations based on individual interests and reading habits.
Xigua Video (Watermelon Video): Xigua Video is ByteDance’s platform for longer-form video content, catering to users’ diverse interests and preferences. From entertainment to education, this platform offers a vast library of engaging videos.
Lark (Feishu): Lark, ByteDance’s collaboration and productivity suite, has emerged as a powerful tool for businesses and teams. It combines messaging, video conferencing, cloud storage, and project management features, enabling seamless collaboration and productivity.

These platforms, along with ByteDance’s other offerings, have garnered immense popularity and contributed significantly to the company’s global success.

How ByteDance revolutionized the social media landscape

ByteDance’s impact on the social media landscape has been profound and far-reaching. The company’s innovative approach to content curation and personalization has disrupted traditional models, setting new standards for user engagement and content consumption.

One of ByteDance’s most significant contributions has been the democratization of content creation and distribution. Platforms like TikTok have empowered individuals from diverse backgrounds to showcase their creativity and reach global audiences. This democratization has not only fostered a vibrant creator economy but also challenged traditional gatekeepers in the entertainment industry.

Moreover, ByteDance’s algorithms have revolutionized content discovery and recommendation systems. By leveraging machine learning and artificial intelligence, the company has been able to deliver highly personalized and relevant content to users, enhancing their overall experience and engagement.

ByteDance’s success has also inspired other companies to adopt similar strategies, further disrupting the social media landscape and driving innovation across the industry.

Challenges faced by ByteDance

Despite its remarkable success, ByteDance’s journey has not been without challenges. As the company expanded its global footprint, it faced scrutiny from various governments and regulatory bodies, particularly concerning data privacy and content moderation.

In 2020, ByteDance encountered significant challenges in the United States, where TikTok faced potential bans and divestment orders due to national security concerns. The company navigated these challenges through diplomatic efforts and negotiations, ultimately reaching agreements to address the concerns raised.

Additionally, ByteDance has faced criticism and challenges related to content moderation, particularly concerning the spread of misinformation and harmful content on its platforms. The company has invested heavily in content moderation efforts, employing advanced technologies and human moderators to ensure a safe and responsible environment for users.

ByteDance’s global success and impact

ByteDance’s success has transcended borders, captivating audiences and shaping digital trends across the globe. The company’s platforms have gained immense popularity in various regions, including North America, Europe, Southeast Asia, and Latin America.

TikTok, in particular, has become a cultural phenomenon, with millions of users worldwide engaging with the platform daily. It has not only redefined the way people consume and create content but has also influenced popular culture, spawning viral trends, memes, and challenges.

Beyond entertainment, ByteDance’s platforms have also had a significant impact on various industries, including education, marketing, and e-commerce. Businesses and organizations have leveraged these platforms to reach and engage with their target audiences, fostering new opportunities for growth and innovation.

ByteDance’s future plans and innovations

As ByteDance continues to soar, the company remains committed to pushing the boundaries of innovation and delivering cutting-edge products and services. With a strong focus on research and development, ByteDance is constantly exploring new technologies and methodologies to enhance user experiences and drive industry transformation.

One of the company’s key areas of focus is artificial intelligence and machine learning. ByteDance’s investment in these technologies has been instrumental in its success thus far, and the company aims to further refine and advance its algorithms to provide even more personalized and engaging content experiences.

Additionally, ByteDance is exploring opportunities in emerging fields such as virtual reality, augmented reality, and the metaverse. By leveraging these technologies, the company aims to create immersive and interactive experiences that blur the lines between the digital and physical worlds.

The impact of ByteDance on the entertainment industry

ByteDance’s influence on the entertainment industry has been nothing short of transformative. The company’s platforms have democratized content creation and distribution, empowering individuals and independent creators to reach global audiences and build successful careers.

Traditional entertainment industry players have taken notice of ByteDance’s impact, with many recognizing the need to adapt and embrace the changing landscape. Major studios, record labels, and production companies have begun to collaborate with ByteDance and its creators, exploring new avenues for content distribution and monetization.

Moreover, ByteDance’s platforms have served as launchpads for emerging talents, fostering a new generation of entertainers, influencers, and content creators. This has not only diversified the entertainment landscape but has also challenged traditional gatekeepers and power structures within the industry.

The enduring success of ByteDance

ByteDance’s journey from a humble startup to a global technology powerhouse is a testament to the power of innovation, perseverance, and a deep understanding of user needs. Through its cutting-edge technologies, user-centric approach, and disruptive business models, the company has left an indelible mark on the digital landscape.

As ByteDance continues to push boundaries and explore new frontiers, its impact on the entertainment industry and beyond is poised to grow. The company’s unwavering commitment to innovation and its ability to anticipate and adapt to changing consumer trends will undoubtedly shape the future of content consumption and digital experiences.

ByteDance’s success serves as an inspiration to entrepreneurs and innovators worldwide, demonstrating the transformative power of disruptive thinking and the ability to challenge conventions. As the world continues to evolve, ByteDance’s enduring success reminds us that those who embrace change and cater to the ever-shifting needs of consumers will emerge as the leaders of tomorrow.

Discover the power of ByteDance’s innovative platforms and unlock new opportunities for your business. Join the millions of users and creators who are shaping the future of digital entertainment and content consumption. Explore ByteDance’s offerings today and experience the future of personalized, engaging, and transformative digital experiences.

Asia

China’s 2025 Labor Day Sees Surge in Inbound and Outbound Travel Spending via Alipay and Other Alipay+ Partner Payment Apps

Published

3 months ago

May 6, 2025

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The_Myeongdong_shopping_area_in_South_Korea_welcomes_travelers_to_pay_with_Alipay_and_other_Alipay+_partner_payment_apps

Data from Alipay and other Alipay+ partner payment apps indicates a notable increase in both outbound and inbound tourism spending in China during the 2025 Labor Day holiday (Golden Week).

Outbound Travel: Chinese tourists explore local experiences through digital platforms in overseas destinations

Through Alipay+, a unified wallet gateway with cross-border payment and digitization services developed by Ant International, users of 36 e-wallets in Asia and Europe—including Chinese travelers—can use their own home payment apps across over 70 markets without the need to exchange currency or carry cash. During China’s Labor Day holiday, global Alipay+ merchants have joined Alipay in an exclusive campaign to lure travelers.

The top destinations for Chinese travelers, based on total Alipay spending, are Hong Kong SAR, Japan, Macao SAR, South Korea, Thailand, Malaysia, Singapore, France, Canada, and Italy.

Thanks to Alipay+’s 100 million-strong and diverse global merchant network, Chinese tourists are increasingly seeking more personalized, local experiences. Switzerland recorded the highest average Alipay spending per user, while in South Korea, average spending exceeded USD 100—driven in part by the growing trend of traveling for cosmetic surgery. In addition, the growing desire for immersive local travel experiences is driving increased use of local transportation, with Alipay transactions rising 53% year-over-year. Public transit has become the most frequently used Alipay service among travelers. Taking buses and subways with Alipay is especially popular in Hong Kong SAR and Macao SAR, where travelers are already familiar with using it for daily commutes. Other emerging trends include buying train tickets in Europe and unlocking shared bikes in Japan with Alipay.

Furthermore, Alipay’s real-time tax refund service saw a 33% year-on-year increase in the refund value per transaction, while the number of claims for Alipay’s instant discount offer increased by 46% compared to the New Year’s Day holiday.

Inbound Travel: Visa-free entry, updated tax refund policies, and new payment options attract international travelers

Since September 2023, the Alipay+ solutions have supported 13 leading payment apps¹ in Asia to serve their roaming users across Alipay’s extensive merchant network in China.

Thanks to China’s updated tax refund and visa-free policies, more international travelers are heading to the country. During the Labor Day holiday, both the number of transactions and the total spending by travelers using the 13 overseas e-wallets rose by over 100% year-on-year. AlipayHK topped the list for total spending, followed by Malaysia’s Touch ’n Go e-Wallet, Kazakhstan’s Kaspi.kz, Macao SAR’s MPay, and Thailand’s TrueMoney.

With Alipay+, international travelers may also bind their Visa, Mastercard, American Express, JCB, Discover^®, Diners Club International^®, and UnionPay International credit or debit cards to Alipay for a seamless travel experience in China. This enables smooth payments and access to a wide range of digital services on the Alipay platform, including ride-hailing, hotel bookings, and plane or train ticket purchases.

Alipay Tap!—a contactless payment and customer engagement solution introduced by Alipay in China in June 2024—has also quickly become a preferred payment method among international travelers to China. The solution is essentially a simplified QR-code method that enables users to access services hosted on Alipay simply by tapping a merchant’s terminal or an Alipay Tap! Tag, without needing to open an app, scan a code, or navigate multiple screens. As of April 2025, Alipay Tap! had attracted over 100 million users in China within just 11 months of launch. During the Labor Day holiday, travelers from the 54 countries covered by China’s 240-hour visa-free transit policy spent 50% more via Alipay Tap! compared to the same period in April.

About Alipay+
Ant International’s Alipay+ is a unified wallet gateway with cross-border payment and digitization services that help connect global merchants to consumers. Consumers enjoy seamless payments a broad choice of deals and the convenience of digital services using their preferred payment app/e-wallet while travelling abroad. Many small and medium-sized businesses already use Alipay+ digital tools to enhance efficiency and achieve omni-channel growth.

About Alipay
As the world becomes increasingly digital, Alipay has evolved from a trusted e-wallet into an all-in-one digital platform for daily services, connecting more than one billion consumers to over 80 million merchants across China. Alipay offers users a secure, seamless mobile payment experience and integrates over 10,000 services across sectors like travel, healthcare, tourism, and entertainment. With digital tools like Alipay Tap!, mini-programs, lifestyle accounts, Alipay enables merchants, institutions, and independent software vendors (ISVs) to enhance operational efficiency and effectiveness. In addition, Alipay is developing a new AI-driven open platform by integrating AI agents to deliver smarter, more personalized services to its users as well as facilitating the digital transformation of the service sector.

Asia

Saudi Arabia Hosts EDGEx 2025, Pushing the Boundaries of Education

Published

3 months ago

May 4, 2025

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RIYADH, Saudi Arabia–Saudi Arabia has taken another step forward in its educational reform journey with the successful conclusion of the International Education Exhibition (EDGEx), held from April 13–16, 2025. Organized by the Ministry of Education, the event convened education leaders, technology developers, and policymakers from around the world under the theme “Beyond Readiness.”

One of the main pillars of Vision 2030 is education and the role of the private sector in supporting it.

Over four days, EDGEx welcomed more than 20,000 local and international visitors, including government representatives, senior educators, academics, business leaders, and professionals in the field. The exhibition served as a platform for dialogue, knowledge exchange, and cross-sector collaboration—bringing together institutions, companies, and decision-makers to explore how education and training can evolve in a rapidly changing world.

The event highlighted Saudi Arabia’s growing focus on digital transformation, educational innovation, and human capital development—all key priorities of Vision 2030.

Ihab Omar, CEO of Maarif, commented: “One of the main pillars of Vision 2030 is education and the role of the private sector in supporting it. With the Kingdom’s young population, available resources, and strong commitment to long-term investment, education represents one of the most promising growth areas globally. The share of private sector involvement currently sits between 15% and 17%, and there’s a clear opportunity to increase that to 25% within the next five years.”

Dr. Khulood Almani, Founder and CEO of HKB Tech, added: “Artificial Intelligence is at the center of Saudi Arabia’s ambitions to position itself as a global hub for emerging technologies. The government has pledged close to $100 billion to advance AI infrastructure, research, and adoption—creating an ecosystem designed to attract talent and innovation.”

Speaking from the exhibition, Dr. Raed Al-Yousef, Vice President for Graduate Studies and Scientific Research at Prince Sattam bin Abdulaziz University, said: “Our presence at EDGEx is an opportunity to highlight the university’s academic programs and showcase our latest initiatives in research and development.”

As the exhibition concluded, EDGEx 2025 reflected Saudi Arabia’s ongoing efforts to create a more connected and adaptive education system—one that responds to the needs of its people and the challenges of the future.

Asia

Unveiling the Trailblazer: Rina Akimoto – Founder and CEO of Vivid Garden Inc, Japan

Published

3 months ago

April 26, 2025

thecoverstory

In the ever-evolving landscape of entrepreneurship, certain individuals stand out as beacons of inspiration, their stories etched into the annals of success. Rina Akimoto, the visionary founder and Chief Executive Officer of Vivid Garden Inc, is one such trailblazer, whose journey has captivated the hearts and minds of aspiring entrepreneurs across Japan and beyond.

Vivid Garden Inc, a pioneering company based in the heart of Tokyo, has carved a niche for itself in the realm of sustainable urban gardening solutions. With a team of dedicated professionals and an unwavering commitment to innovation, the company has redefined the way urban dwellers perceive and interact with nature.

Rina Akimoto’s story is one of passion, resilience, and an unrelenting pursuit of her dreams. From humble beginnings to the heights of entrepreneurial success, her journey is a testament to the power of determination and the ability to turn challenges into opportunities.

Rina AkimotoFounder and Chief Executive Officer, Vivid Garden Inc, Japan

Closing Luncheon session at the EMERGE: YGL Class of 2024 Gathering, 8 May 2024.
Copyright: World Economic Forum/Marc Bader

Rina Akimoto’s journey to becoming a founder and CEO

Born and raised in a small town on the outskirts of Tokyo, Rina Akimoto’s love for nature blossomed at an early age. Surrounded by lush greenery and the tranquility of the countryside, she developed a deep appreciation for the natural world and its intricate beauty.

However, her path was not without obstacles. After completing her studies in horticulture and environmental science, Rina found herself disillusioned with the traditional career paths available. It was during this period of uncertainty that the seed of an idea took root – a vision to bring the joys of gardening to the urban landscape.

Undeterred by the challenges that lay ahead, Rina embarked on a journey of self-discovery and entrepreneurial exploration. She immersed herself in research, attended workshops, and sought guidance from industry experts, all while refining her concept and honing her skills.

The vision and mission of Vivid Garden Inc

Vivid Garden Inc was born out of Rina Akimoto’s unwavering belief that everyone, regardless of their living situation, should have access to the therapeutic benefits of gardening. The company’s mission is to create innovative and sustainable solutions that seamlessly integrate nature into urban living spaces, fostering a sense of connection and well-being for city dwellers.

At the core of Vivid Garden Inc’s philosophy lies the concept of “urban oasis” – transforming concrete jungles into vibrant, green havens that not only beautify the environment but also contribute to a healthier and more balanced lifestyle.

Achievements and recognition of Rina Akimoto and Vivid Garden Inc

Rina Akimoto’s dedication and the groundbreaking work of Vivid Garden Inc have not gone unnoticed. The company has received numerous accolades and recognition for its innovative products and services, including:

The prestigious “Green Innovation Award” from the Japan Sustainable Development Council
Featured in the “Top 10 Eco-Friendly Startups” by Tokyo Startup Magazine
Selected as a participant in the “Tokyo Metropolitan Government’s Sustainable Urban Development Program”

Rina herself has been celebrated as a rising star in the entrepreneurial realm, with her name gracing the covers of prominent business magazines and her insights sought after by industry leaders.

Rina Akimoto Founder and Chief Executive Officer, Vivid Garden Inc, Japan

Rina Akimoto’s leadership style and philosophy

Rina Akimoto’s leadership style is a harmonious blend of vision, empathy, and a collaborative spirit. She firmly believes that true success lies in creating an environment where every team member feels valued, heard, and empowered to contribute their unique perspectives.

Her philosophy revolves around the principle of “nurturing growth” – fostering an organizational culture that encourages personal and professional development, just as a gardener cultivates and nurtures their plants.

Through regular team-building activities, open communication channels, and a strong emphasis on work-life balance, Rina has created a workplace that celebrates creativity, innovation, and a shared commitment to sustainability.

Impact of Vivid Garden Inc on the Japanese market

Vivid Garden Inc’s impact on the Japanese market has been nothing short of transformative. The company’s innovative products and services have resonated with urban dwellers seeking to reconnect with nature and embrace a more eco-friendly lifestyle.

From vertical gardens that adorn the walls of high-rise buildings to rooftop farms that provide fresh produce to local communities, Vivid Garden Inc has redefined the boundaries of urban gardening. Their solutions not only enhance the aesthetic appeal of urban spaces but also contribute to improved air quality, reduced carbon footprints, and a heightened sense of community.

Success stories and projects of Vivid Garden Inc

Vivid Garden Inc’s portfolio is a tapestry of remarkable success stories and groundbreaking projects. One of their most notable achievements is the “Green Oasis” project, a collaboration with a prominent real estate developer in Tokyo. This initiative involved transforming an abandoned industrial site into a lush, urban garden paradise, complete with walking trails, community gardens, and educational facilities.

Another noteworthy project is the “Rooftop Revolution,” where Vivid Garden Inc partnered with several restaurants and hotels to establish rooftop farms, providing fresh, locally-sourced produce while reducing the carbon footprint associated with food transportation.

Rina Akimoto’s advice for aspiring entrepreneurs

Drawing from her own experiences and the lessons learned along her entrepreneurial journey, Rina Akimoto offers invaluable advice to those aspiring to embark on their own ventures:

Embrace your passion: Rina emphasizes the importance of identifying and pursuing a passion that ignites your soul. This unwavering drive will serve as the fuel to overcome obstacles and persevere through challenging times.
Cultivate resilience: The path to success is rarely linear, and Rina encourages aspiring entrepreneurs to develop a resilient mindset. Embracing failures as learning opportunities and maintaining a positive attitude in the face of adversity are crucial for long-term success.
Seek mentorship and guidance: Rina acknowledges the invaluable support and guidance she received from mentors and industry experts throughout her journey. She encourages aspiring entrepreneurs to actively seek out mentors who can provide valuable insights, advice, and connections.
Prioritize sustainability: With a deep commitment to environmental stewardship, Rina emphasizes the importance of integrating sustainability into every aspect of a business. This not only contributes to a greener future but also resonates with conscious consumers and stakeholders.
Nurture a supportive team: Rina attributes much of her success to the dedicated team at Vivid Garden Inc. She advises entrepreneurs to surround themselves with individuals who share their vision and values, fostering a collaborative and supportive work environment.

Collaborations and partnerships of Vivid Garden Inc

Vivid Garden Inc’s success is not solely the result of its internal efforts; the company has forged strategic collaborations and partnerships that have propelled its growth and impact. Some notable collaborations include:

Educational institutions: Vivid Garden Inc partners with universities and schools to develop educational programs and workshops focused on urban gardening, sustainability, and environmental stewardship.
Corporate partnerships: The company collaborates with various corporations, providing customized urban gardening solutions for their office spaces, promoting employee well-being and contributing to their corporate social responsibility initiatives.
Community organizations: Vivid Garden Inc actively engages with local community organizations, supporting initiatives that promote urban greening, food security, and environmental education.
International collaborations: Recognizing the global nature of sustainability challenges, Vivid Garden Inc has partnered with organizations and companies from around the world, sharing knowledge and best practices in urban gardening and sustainable living.

tCS Final Words: Rina Akimoto’s influence on the industry and future plans for Vivid Garden Inc

Rina Akimoto’s journey from a small-town girl with big dreams to a trailblazing entrepreneur has inspired countless individuals across Japan and beyond. Her unwavering commitment to sustainability, innovation, and community empowerment has left an indelible mark on the urban gardening industry.

As Vivid Garden Inc continues to flourish, Rina’s vision for the future is as ambitious as it is inspiring. The company plans to expand its reach globally, partnering with cities and communities around the world to create sustainable urban oases that promote well-being, environmental stewardship, and a deeper connection with nature.

Rina’s influence extends far beyond the confines of her company. She has become a sought-after speaker and thought leader, sharing her insights and experiences at various forums and conferences. Her passion for empowering the next generation of eco-entrepreneurs is evident in her mentorship programs and advocacy efforts.

As the world grapples with the challenges of urbanization and environmental sustainability, trailblazers like Rina Akimoto and companies like Vivid Garden Inc offer a beacon of hope – a reminder that with vision, determination, and a commitment to positive change, even the most daunting challenges can be transformed into opportunities for growth and renewal.

If you’re inspired by Rina Akimoto’s journey and the work of Vivid Garden Inc, we invite you to explore their innovative urban gardening solutions. Visit their website at [www.vividgarden.co.jp](https://www.vividgarden.co.jp) to learn more about their products, services, and upcoming projects. Join the movement towards a greener, more sustainable urban future by embracing the power of nature in your living spaces.

The Cover Story World is a premier global platform that showcases the world’s most influential and fastest-growing leaders across business, innovation, culture, and impact. Known for its authoritative rankings, exclusive leadership features, and international summits, The Cover Story highlights the people and ideas redefining success in the 21st century. From industry disruptors to purpose-driven entrepreneurs, it’s where visionary leadership meets global recognition—amplifying stories that inspire, influence, and lead the world forward.