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Is That Product Any Good, or Is It Just a Brand Halo?
Is That Product Any Good, or Is It Just a Brand Halo? The concept involves a company trying to parlay feel-good associations with one of its products into a positive reputation for the overall brand. The concept involves a company trying to parlay feel-good associations with one of its products into a positive reputation for the overall brand. The concept involves a company trying to parlay feel-good associations with one of its products into a positive reputation for the overall brand.
The concept involves a company trying to parlay feel-good associations with one of its products into a positive reputation for the overall brand. The concept involves a company trying to parlay feel-good associations with one of its products into a positive reputation for the overall brand.